[Beijing, November 1, 2013] As the exclusive partner of the Vienna Philharmonic orchestra, the world’s leading string orchestra, Rolex, the world’s largest wristwatch maker, will present “Thielemann and the Vienna Philharmonic Concert” at the National Centre for the Performing Arts from Nov. 2. It is worth mentioning that for the first time, China Central Television will record the entire performance of the Vienna Philharmonic orchestra at the National Center for the Performing Arts, and will also broadcast the music event to European countries. Yang Jingmao, Vice President of the National Center for the Performing Arts, Dr. Clemens Hellsberg, Director of the Vienna Philharmonic Orchestra, Matthias Gao, General Manager of Rolex (Beijing) Co., LTD Koeppen and Lang Kun, director of the Drama Music department of CCTV, who has directed the Spring Festival Gala for many times, attended the press conference of the performance on November 1 to give enthusiastic support to the top classical music performers coming from far away. Rolex will present the concert at the National Center for the Performing Arts with the Vienna Philharmonic orchestra led by conductor Christian Thielemann.
The collaboration between Lex and the Vienna Philharmonic orchestra began with the 2009 New Year’s Concert. It is the largest classical music event in the world, broadcast live to more than 80 countries and territories. The traditional program showcases Vienna’s most charming musical culture and sends New Year greetings of hope, friendship and peace to the world.
In choosing its brand partners, Rolex’s commitment to excellence and the relentless pursuit of perfection are pillars of the brand’s philosophy, as is the Vienna Philharmonic’s. Because of this, Rolex is proud to be the exclusive sponsor of this internationally renowned orchestra. Founded in 1842, the independent orchestra has earned a global reputation for its commitment to artistic integrity and its ability to convey the humanistic message of music to its audience.Rolex’s partnership with the Vienna Philharmonic orchestra has led to many musical events of the highest order.